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Case - Competitor intelligence Dx (C.I. - Dx)
i
SecureWeb™
confidential in license TPP
SFR's own forecast
improved client's case
i
CI-Dx
client maximised differentiation
successfully countered
'threat' launch messages
i
ID-Dx (Immediate Detail Dx)
research versus
traditional DFU showed
accuracy from 'immediacy'
i
in-licensing research
thoughts
after numerous projects
10 essentials from
a 'greybeard' researcher
x
Foresight used to counter competitor launch 'threat' messages
Actionable outcome - SFR identified successful counter to launch threat