Detail follow-up | DFU

Vast number of projects conducted - many benchmarks → puts responses in context

Actionable intelligence - data in context improves recommendations

Meeting follow-up | MFU

If a third of detailing is via meetings, monitor them

Actionable intelligence - recommendations to improve your meetings

Immediate Detail Diagnosis - (ID-Dx)

Accuracy - what said and shown - from immediacy of interview after detail

Actionable intelligence - know what was said and shown - improve the detail

Detail Diagnosis - (DFU-Dx)

DFU plus assesses material, whether used or not

Actionable intelligence - improve delivery, message and material use