Vast number of projects conducted - many benchmarks → puts responses in context
Actionable intelligence - data in context improves recommendations
If a third of detailing is via meetings, monitor them
Actionable intelligence - recommendations to improve your meetings
Accuracy - what said and shown - from immediacy of interview after detail
Actionable intelligence - know what was said and shown - improve the detail
DFU plus assesses material, whether used or not
Actionable intelligence - improve delivery, message and material use