Services
Attitudes, Knowledge and Use (A, K & U) (or A&U, ATU)
Variable in approach | often also involves Cons-Dx
Goal = accuracy
focus on 'actual' rather than HCP averaging or guesstimates
environment - acknowledge payer/ access/ team/ nurses - influence
future prescibing changes - treat claims realistically
'average' patient - doesn't exist
'20 average patients' - avoid - preparation
Actionable outcome - from accurate data
Patients | Consultations | Consultation-Dx (Cons-Dx)
Another Silver Fern - 'first and only'?
Benefits from the Immediacy approach developed
initially for ID-Dx (Immediate Detail Diagnosis)
Essence of service - accuracy and detail of information - real life
Actionable intelligence - 'paint' pictures of real patient profiles - HCPs can relate to - speak to them in their language
