Approaches and research tools
Secure Web platform - vital for confidential materials (ie sales aids), and
for cost-effective international application
voice and vision enhances sales material assessment (or sample boost)
Actionable intelligence - maximise detailing potential - message emphasis, what said, shown and flow
experience - where we started with SFR
communication - what conveys more important than most liked
communication objectives set in advance - and - must be met
Actionable intelligence - not only choose best concept but, aim to improve it