Sales material/ iPad - development

Approaches and research tools

Secure Web platform - vital for confidential materials (ie sales aids), and
for cost-effective international application

voice and vision enhances sales material assessment (or sample boost)

Actionable intelligence - maximise detailing potential - message emphasis, what said, shown and flow

Advertising concept evaluation

experience - where we started with SFR

communication - what conveys more important than most liked
communication objectives set in advance - and - must be met

Actionable intelligence - not only choose best concept but, aim to improve it